It’s that time of year again. The waiting, the anticipation, the anxiety…Yep, it’s time for Pantone’s annual announcement of its “color of the year”! Ok, so maybe it’s not as big a deal for most people outside the design industry (and truthfully, it’s not THAT big a deal for most of us IN the industry). I’ll admit that a few years back, when Pantone really (and brilliantly) started publicizing their color of the year selections, I rebelled at the whole idea. Who are they to arbitrarily decide what color people are going to be painting, wearing, upholstering, etc.? If anything, I ran screaming from any “officially approved” color. I’m one of those people that likes to do my own thing and I bristle at the thought of being steered in a direction I may not want to go.
But then I came around. A little bit anyway. I won’t get all deep and philosophical about the death of shared cultural experiences, and the fact that we are all so fiercely individualistic that we now struggle to find ways to relate to each other, but I recently had an epiphany about the concept of an “official” color – It’s kind of cool.
What I realized is that it’s ok to indulge in this design element that you know is going to be everywhere. That people will be wearing it…That it will be something of a shared experience that will transcend economics, geography, style, and individualistic tastes to a certain extent. To feel like it’s ok to like something that everyone else likes.
Kind of. For a little while at least.
All that having been said, I’m not always head over heels about their selection – I mean, Tangerine Tango?
By the way, the new color of the year is Emerald. Which I kind of wrinkled my nose at initially, but on second thought…Hmmm. I'm in.